Narrow search
Showing 1 - 10 of 692
Cover Image
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Cover Image
"Made in country" versus "Made in county" : effects of local manufacturing origins on price perceptions
Suri, Rajneesh; Thakor, Mrugank V. - In: Psychology & marketing 30 (2013) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10009716195
Cover Image
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Cover Image
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Cover Image
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Cover Image
Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
Cover Image
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart; Spence, Mark T.; Gregan-Paxton, Jennifer - In: Psychology & marketing 26 (2009) 2, pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
Cover Image
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Cover Image
Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
Cover Image
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10003972418