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Industrial marketing management : the international journal for industrial and high-tech firms
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Effectiveness of marketing cues on consumer perceptions of quality : the moderating roles of brand reputation and third-party information
Akdeniz, Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009716240
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A comparison of three models to explain shop-bot use on the web
Gentry, Lance
;
Calantone, Roger
- In:
Psychology & marketing
19
(
2002
)
11
,
pp. 945-956
Persistent link: https://www.econbiz.de/10006970932
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