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Consumer behaviour
118
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Brand management
112
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Brand image
70
Markenimage
70
Advertising effects
55
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Woodside, Arch G.
4
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Kuanr, Abhisek
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Pradhan, Debasis
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Amar, Moty
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Arnold, Mark J.
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Ashill, Nicholas J.
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DelVecchio, Devon
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Feiereisen, Stéphanie
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Gvili, Yaniv
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Hamilton Rice, Dan
2
Hultman, Magnus
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Hüttl-Maack, Verena
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Lee, Michael S. W.
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Moulard, Julie Guidry
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Oghazi, Pejvak
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Pitt, Leyland F.
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Pontes, Nicolas
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Rauschnabel, Philipp A.
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Rompay, Thomas J. L. van
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Tal, Aner
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An, Soontae
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Psychology & marketing
PharmacoEconomics
1,437
Journal of business research : JBR
764
MPRA Paper
652
Disease Management and Health Outcomes
608
NBER working paper series
586
The journal of brand management : an international journal
555
NBER Working Papers
425
Working paper / National Bureau of Economic Research, Inc.
413
SpringerLink / Bücher
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IZA Discussion Papers
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The journal of product & brand management
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Journal of retailing and consumer services
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Journal of advertising research
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Economics Papers from University Paris Dauphine
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Applied Health Economics and Health Policy
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International journal of advertising : the review of marketing communications
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CEPR Discussion Papers
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International journal of advertising : the quarterly review of marketing communications
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CESifo Working Paper Series
216
European journal of marketing : EJM
191
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of advertising
178
Management science : journal of the Institute for Operations Research and the Management Sciences
177
CSIL reports
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Tinbergen Institute Discussion Papers
174
International journal of industrial organization
168
Working paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
153
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150
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150
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ECONIS (ZBW)
158
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158
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1
Anthropomorphizing religious
advertising
: the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
2
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
3
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
4
How well will this brand work? : the ironic impact of
advertising
disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
5
Advertising
archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
6
Consumer branded #hashtag engagement : can creativity in TV
advertising
influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game
advertising
and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
8
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
9
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of
advertising
appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
10
Adbusting : how
advertising
altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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