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Fluency and the perceived ethicality of corporate social (ir)responsibility
Grolleau, Gilles; Mzoughi, Naoufel; Wright, Scott - In: Psychology & marketing 40 (2023) 5, pp. 954-969
Persistent link: https://www.econbiz.de/10014290872
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro; Grohmann, Bianca; Bodur, H. Onur - In: Psychology & marketing 40 (2023) 4, pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
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Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
Thomas, Veronica L.; Vinuales, Gema - In: Psychology & marketing 34 (2017) 9, pp. 884-893
Persistent link: https://www.econbiz.de/10011738119
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An artificial intelligence analysis of climate-change influencers' marketing on Twitter
Ballestar, María Teresa; Martín-Llaguno, Marta; … - In: Psychology & marketing 39 (2022) 12, pp. 2273-2283
Persistent link: https://www.econbiz.de/10013465187
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Third party customers infecting other customers for better or for worse
Tombs, Alastair G.; McColl-Kennedy, Janet R. - In: Psychology & marketing 30 (2013) 3, pp. 277-292
Persistent link: https://www.econbiz.de/10009728496
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Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; … - In: Psychology & marketing 41 (2024) 5, pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 11, pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
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Analyzing user sentiment in social media : implications for online marketing strategy
Micu, Adrian; Micu, Angela Eliza; Geru, Marius; … - In: Psychology & marketing 34 (2017) 12, pp. 1094-1100
Persistent link: https://www.econbiz.de/10011788866