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Anti-consumption behavior : a meta-analytic integration of attitude behavior context theory and well-being theory
Maseeh, Haroon Iqbal
;
Sangroya, Deepak
;
Jebarajakirthy, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2302-2327
Persistent link: https://www.econbiz.de/10013465193
Saved in:
2
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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