The article focuses on the evolving nature of self of professionally qualified technocrats in India. It contributes to the growing literature on the nature of evolving self as a result of the process of West-led modernisation and the spread of free market capitalism across the globe. It reports...

Seven hundred fifty-three students from seven cities of India reported: (a) their perception of what people in general believe, practise and prefer (i.e., operative values); (b) their own allocentric and idiocentric orientations; (c) the extent to which they attached importance to other's (over...