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~isPartOf:"Public Relations : ein Handbuch"
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Public relations
52
Öffentlichkeitsarbeit
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Deutschland
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Strategisches Management
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German
52
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Lies, Jan
48
Vaih-Baur, Christina
7
Kleinjohann, Michael
3
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Public Relations : ein Handbuch
Journal of business research : JBR
242
Journal of advertising research
236
International journal of advertising : the review of marketing communications
216
Corporate communications : an international journal
199
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
184
Journal of marketing communications
176
Journal of advertising : official publication of the American Academy of Advertising
171
SpringerLink / Bücher
165
Journal of communication management : an international journal
144
Journal of business ethics : JOBE
121
Journal of promotion management : JPM
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
European journal of marketing : EJM
82
Journal of marketing
77
Journal of promotion management : innovations in planning and applied research
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
NBER working paper series
66
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
The accounting review : a publication of the American Accounting Association
63
Journal of retailing and consumer services
61
Jahrbuch der Absatz- und Verbrauchsforschung
59
Psychology & marketing
59
NBER Working Paper
57
International journal of industrial organization
56
Research
56
Health marketing quarterly
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Working paper / National Bureau of Economic Research, Inc.
54
Journal of current issues and research in advertising : JCIRA
51
Europäische Hochschulschriften / 5
50
Corporate social responsibility and environmental management
49
Journal of current issues and research in advertising
49
Marketing : ZFP ; journal of research and management
49
International journal of business communication : IJBC ; a publication of the Association of Business Communication
47
Corporate reputation review : an international journal
45
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ECONIS (ZBW)
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Werbung
Lies, Jan
;
Vaih-Baur, Christina
- In:
Public Relations : ein Handbuch
,
(pp. 615-622)
.
2008
Persistent link: https://www.econbiz.de/10003767500
Saved in:
2
Architektur zentraler Kommunikationsbegriffe
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 11-15)
.
2008
Persistent link: https://www.econbiz.de/10003767095
Saved in:
3
Aufgabenfelder der PR
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 16-20)
.
2008
Persistent link: https://www.econbiz.de/10003767097
Saved in:
4
Branchen-, Fach- und Publikums-PR
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 27-32)
.
2008
Persistent link: https://www.econbiz.de/10003767099
Saved in:
5
Change Communications
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 33-40)
.
2008
Persistent link: https://www.econbiz.de/10003767101
Saved in:
6
Corporate Communications und Marketing-Kommunikation
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 50-54)
.
2008
Persistent link: https://www.econbiz.de/10003767105
Saved in:
7
Corporate Identity
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 55-62)
.
2008
Persistent link: https://www.econbiz.de/10003767107
Saved in:
8
Evaluation : Balanced Scorecard und Key Performance Indicators (KPI)
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 79-87)
.
2008
Persistent link: https://www.econbiz.de/10003767112
Saved in:
9
Evaluation : Controlling
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 88-92)
.
2008
Persistent link: https://www.econbiz.de/10003767113
Saved in:
10
Evaluation : Output, Outcome, Outflow
Lies, Jan
- In:
Public Relations : ein Handbuch
,
(pp. 93-99)
.
2008
Persistent link: https://www.econbiz.de/10003767114
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