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~isPartOf:"Purdue University Economics Working Papers"
~source:"repec"
~source:"zbw-res"
~subject:"competitiveness"
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ESTIMATING BRAND LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE
MARKET
.
MCCARTHY, P.S.
;
WRIGHT, G.P.
;
KANNAN, P.K.
-
Krannert School of Management, Purdue University
-
1990
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