Furrer, Olivier; Sudharshan, D. - In: Qualitative Market Research: An International Journal 4 (2001) 3, pp. 123-129
The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of … Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers … who plan to develop research using the Internet need to be aware of several problems related to this new tool. In …