The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of … Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers … who plan to develop research using the Internet need to be aware of several problems related to this new tool. In …

Conducting qualitative research online is becoming more prominent and popular as a way of collecting insights and … various aspects of the two most utilized methodologies for conducting online qualitative research and discusses each phase of … are offered for those new to the online venue.  …

The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors …’ naturally competitive endeavours represent the “push”. Attempts “to clear the e‐mist” regarding research on the Internet and … examines the main types of Internet based research (qualitative and quantitative) as well as seven “sins” for Internet …

Focuses on the exploration of consumer experience and attitudes towards online interaction within virtual communities …‐controlled interaction. The growth in virtual or on‐line communities is part of this evolution, and this paper reports on the qualitative …

that the newer “direct” banks, which concentrate on Internet and telephone trading, in fact enjoy particularly strong ties … out by the evidence in these two areas where Internet trading has established itself in the USA and the UK. The issues …

Focuses on the forthcoming next generation Internet’s address system (IPv6) which will potentially redefine the way … marketers approach the segmentation of interactive cybermarkets. Explores the ramifications of Internet‐based purchasing systems …

and more take up of the Internet as a channel to market.  …

global expansion of Internet communications is biotechnology. In order to understand the on‐line corporate communication …The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into … model used by biotechnology companies, the Internet sites of 600 firms were accessed and analysed. The data presented …

communication studies. It explores online marketing for pharmaceutical products related to taboo topics. A qualitative analysis of a …