The technological environment in which contemporary small‐ and medium‐sized enterprises (SMEs) operate can best be described as dynamic. The seemingly exponential nature of technological change, characterised by perceived increases in the benefits associated with various technologies,...

Purpose – The purpose of this paper is to examine the regulatory options available to control advertising on the internet. Design/methodology/approach – The analytical framework for this study was derived from Harker and colleagues' work on effective advertising self‐regulation (ASR). The...

As the most visible element of the marketing communications mix advertising has had its critics over the years and developed countries usually opt for a self‐regulatory approach to deal with unacceptable advertising. The recent breakdown of one of the world’s longest established advertising...

Reports on a study into the company turnaround process in the Australian heavy engineering industry. Provides insights into the company regeneration phenomenon with particular emphasis on the marketing approaches taken by turnaround companies. The methodology employed in the study is qualitative...