Purpose: The purpose of this paper is to explore the extent to which luxury brand retailers use new technologies as a tool for corporate marketing communication. Design/methodology/approach: The authors used a multiple-case study approach consisting of five information-rich cases, with the...

Purpose: This study aims to evaluate the significance of the corporate website favorability notion and examines its factors in developing competitive advantage in the context of retail and service settings in the UK and Russia. Design/methodology/approach: Based on the attribution, social...