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~isPartOf:"Qualitative market research : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
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Qualitative market research : an international journal
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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