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Chief Marketing Officers at Work

Steimle, Josh - 2016

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business...

Persistent link: https://www.econbiz.de/10012398123

Liminal ethnography: understanding segregated organisations

Bargiela-Chiappini, Francesca - In: Qualitative research in organizations and management : … 2 (2007) 2, pp. 126-143

Persistent link: https://www.econbiz.de/10003632717

A researcher's tale : dealing with epistemological divergence

Bryant, Janet; Lasky, Barbara - In: Qualitative research in organizations and management : … 2 (2007) 3, pp. 179-193

Persistent link: https://www.econbiz.de/10003758714

The "singular view" in management case studies

Llewellyn, Sue; Northcott, Deryl - In: Qualitative research in organizations and management : … 2 (2007) 3, pp. 194-107

Persistent link: https://www.econbiz.de/10003758716

Walking between decision models : analogising in strategic decision making

Nilsson, Anders - In: Qualitative research in organizations and management : … 3 (2008) 2, pp. 104-126

Persistent link: https://www.econbiz.de/10003772050

Safeguarding subjects? : a reflexive appraisal of researcher accountability in qualitative interviews

Gatrell, Caroline - In: Qualitative research in organizations and management : … 4 (2009) 2, pp. 110-122

Persistent link: https://www.econbiz.de/10003872513

From re-presentation to re-creation : contributing to a radicalisation of linguistically turned interviewing in management studies

Svensson, Peter - In: Qualitative research in organizations and management : … 4 (2009) 2, pp. 168-185

Persistent link: https://www.econbiz.de/10003872519

Towards an integrative reflexivity in organisational research

Tomkins, Leah; Eatough, Virginia - In: Qualitative research in organizations and management : … 5 (2010) 2, pp. 162-181

Persistent link: https://www.econbiz.de/10008662522

The researcher interview : a reflexive perspective

Bryman, Alan; Cassell, Catherine - In: Qualitative research in organizations and management : … 1 (2006) 1, pp. 41-55

Persistent link: https://www.econbiz.de/10003589778

Doing critical management research interviews after reading Derrida

Learmonth, Mark - In: Qualitative research in organizations and management : … 1 (2006) 2, pp. 83-97

Persistent link: https://www.econbiz.de/10003589797