Ebonzo, Angelo Menga; Liu, Xiaodong - In: Quality & Quantity: International Journal of Methodology 47 (2013) 5, pp. 2671-2685
Strengths, weaknesses, opportunities and threats (SWOT) matrix is one of the most used tools for strategic planning, specially in the stage of extracting strategies. While the use of SWOT analysis is quite common and popular, it still continuous to have certain structural problems such that: the...