Ebbes, Peter; Wedel, Michel; Böckenholt, Ulf; … - In: Quantitative Marketing and Economics 3 (2005) 4, pp. 365-392
This paper has two main contributions. Firstly, we introduce a new approach, the latent instrumental variables (LIV) method, to estimate regression coefficients consistently in a simple linear regression model where regressor-error correlations (endogeneity) are likely to be present. The LIV...
