Misra, Sanjog; Coughlan, Anne; Narasimhan, Chakravarthi - In: Quantitative Marketing and Economics 3 (2005) 1, pp. 5-39
Since the papers of Basu et al. (1985) and Lal and Srinivasan (1993), marketing academics have been interested in the design and implementation of optimal compensation plans. The literature has focused on agency theory as a foundation to help describe and understand this process. Although there...
