//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Quantitative marketing and economics : QME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Modeling Indirect Effects of P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Bayes-Statistik
1
Bayesian inference
1
Bayesian methods
1
Estimation theory
1
High-dimensional data,
1
Interactions, regularization methods
1
Internet marketing
1
Logit model
1
Logit-Modell
1
Non-linear marketing models
1
Online-Marketing
1
Regression analysis
1
Regressionsanalyse
1
Schätztheorie
1
Web analytics
1
Webanalyse
1
Website
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Undetermined
1
Author
All
Rutz, Oliver J.
3
Bucklin, Randolph E.
2
Sonnier, Garrett P.
1
Published in...
All
Quantitative marketing and economics : QME
Journal of marketing research : JMR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing Science
6
Journal of marketing
4
MSI reports : working paper series
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
MIT sloan management review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Robert H. Smith School Research Paper
2
Applied economics
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing decision models
1
Information systems research : ISR
1
Journal of Product & Brand Management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Operations research, Management science : OR MS ; the international literature digest
1
Working paper / Marketing Science Institute, Research Program
1
[Working paper / Marketing Science Institute, Research Program] / Marketing Science Institute, Research Program
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
OLC EcoSci
1
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does banner advertising affect browsing for brands? : clickstream chioce model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-257
Persistent link: https://www.econbiz.de/10009554673
Saved in:
2
Does banner advertising affect browsing for brands? clickstream choice model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-258
Persistent link: https://www.econbiz.de/10009977501
Saved in:
3
VANISH regularization for generalized linear models
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
4
,
pp. 415-437
Persistent link: https://www.econbiz.de/10012153048
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->