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The impact of advertising on consumer price sensitivity in experience goods markets
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Quantitative marketing and economics : QME 6 (2008) 2, pp. 139-176
Persistent link: https://www.econbiz.de/10003707869
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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Consumer learning and evolution of consumer brand preferences
Che, Hai; Erdem, Tülin; Öncü, T. Sabri - In: Quantitative marketing and economics : QME 13 (2015) 3, pp. 173-202
Persistent link: https://www.econbiz.de/10011409852
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Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung; Erdem, Tülin; Ishihara, Masakazu - In: Quantitative marketing and economics : QME 21 (2023) 4, pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
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The effects of detailing on prescribing decisions under quality uncertainty
Ching, Andrew; Ishihara, Masakazu - In: Quantitative marketing and economics : QME 8 (2010) 2, pp. 123-165
Persistent link: https://www.econbiz.de/10003977328
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A practitioner's guide to Bayesian estimation of discrete choice dynamic programming models
Ching, Andrew; Imai, Susumu; Ishihara, Masakazu; Jain, … - In: Quantitative marketing and economics : QME 10 (2012) 2, pp. 151-196
Persistent link: https://www.econbiz.de/10009554676
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A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models
Ching, Andrew T.; Imai, Susumu; Ishihara, Masakazu; … - In: Quantitative marketing and economics : QME 10 (2012) 2, pp. 151-197
Persistent link: https://www.econbiz.de/10009977499