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Status quo bias and voluntary contributions : can lab experiments parallel real world outcomes for generic advertising?
Messer, Kent D.
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Kaiser, Harry M.
(
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2004
Persistent link: https://www.econbiz.de/10002565504
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Optimal institutional mechanisms for funding generic advertising : an experimental analysis
Messer, Kent D.
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Schmit, Todd M.
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2004
Persistent link: https://www.econbiz.de/10003108373
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