The performances of the companies involved in the globalization process are conditioned by their managers’ abilities to understand the cultural differences of their stakeholders, to assess the cultural profiles of their business partners and to promote the cultural synergy. Our paper...

This paper aims to emphasize the gaps between the cultural profiles of high-tech companies from Japan, Romania, Tunisia and Turkey in the context of open innovation approach. The goal is to assess the cultural profiles of the firms included in the sample, by determining a percentage distribution...

Our paper approaches the aspects connected to the analysis of the values’ system specific to the AKER multinational group, world leader on the market targets represented by cruises and ferryboats, commercial ships and offshore platforms. The case study was developed at Aker Tulcea subsidiary,...

In the context of a dynamic business environment, leading software companies are focusing their strategies on a market-driven approach, exploiting the opportunities provided by competitive intelligence mechanisms, in order to continuously monitor the competitive landscape. Being aware of the...