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~isPartOf:"ROI in action casebook"
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ROI in action casebook
Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
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The journal of media economics
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Industrial and Commercial Training
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Discussion paper / Centre for Economic Policy Research
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SpringerLink / Bücher
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The Bottom Line
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The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
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Strategic Direction
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IMF Staff Country Reports
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of Property Investment & Finance
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Journal of business research : JBR
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Journal of marketing
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Discussion Paper / Tilburg University, Center for Economic Research
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International journal of advertising : the review of marketing communications
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Pfeiffer essential resources for training and HR professionals
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Measuring ROI in effective meeting skills : a telecommunications equipment manufacturer
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 1-40)
.
2008
Persistent link: https://www.econbiz.de/10003691643
Saved in:
2
Measuring ROI in business coaching : a global hotel chain
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 41-66)
.
2008
Persistent link: https://www.econbiz.de/10003691644
Saved in:
3
Measuring ROI in sales training : a pharmaceutical company
Stone, Ron Drew
- In:
ROI in action casebook
,
(pp. 67-102)
.
2008
Persistent link: https://www.econbiz.de/10003691645
Saved in:
4
Measuring ROI in a career development initiative : a global computer company
Burkett, Holly
- In:
ROI in action casebook
,
(pp. 103-130)
.
2008
Persistent link: https://www.econbiz.de/10003691646
Saved in:
5
Measuring ROI in a sales training programme : an international hotel company
Haigh, Peter
- In:
ROI in action casebook
,
(pp. 131-154)
.
2008
Persistent link: https://www.econbiz.de/10003691647
Saved in:
6
Measuring ROI in coaching for new-employee retention : a global media company
Edwards, Lisa Ann
;
Lounsberry, Christina
- In:
ROI in action casebook
,
(pp. 155-169)
.
2008
Persistent link: https://www.econbiz.de/10003691648
Saved in:
7
Measuring ROI in operational and quality training : a plastics manufacturing company for the prepared foods industry
Smith, Kirk
- In:
ROI in action casebook
,
(pp. 171-183)
.
2008
Persistent link: https://www.econbiz.de/10003691649
Saved in:
8
Measuring ROI in a professional development day : a technical college
Hartman, Jennifer Janecek
;
Woodke, Leah
- In:
ROI in action casebook
,
(pp. 185-202)
.
2008
Persistent link: https://www.econbiz.de/10003691785
Saved in:
9
Measuring ROI in sales training in a nonprofit business : an information technology company
Sallstrom, Lisa
- In:
ROI in action casebook
,
(pp. 203-216)
.
2008
Persistent link: https://www.econbiz.de/10003691802
Saved in:
10
Measuring ROI in RxSource: an electronic documentation tool : a pharmacy benefit management company
Faylor, Nathan
;
Maisse, Isabelle
;
Neal, Kristen
- In:
ROI in action casebook
,
(pp. 217-258)
.
2008
Persistent link: https://www.econbiz.de/10003691809
Saved in:
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