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A perfect measurement of advertising's contribution to marketing
Wallace, James M. - In: Readings in advertising and promotion strategy, (pp. 247-248). 1968
Persistent link: https://www.econbiz.de/10002944437
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What top management should expect from the advertising-marketing marriage
Stewart, David C. - In: Readings in advertising and promotion strategy, (pp. 258-264). 1968
Persistent link: https://www.econbiz.de/10002848733
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How advertising performance depends on other marketing factors
Kuehn, Alfred A. - In: Readings in advertising and promotion strategy, (pp. 277-290). 1968
Persistent link: https://www.econbiz.de/10002062741
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Creative advertising planning
Delano, Lester A. - In: Readings in advertising and promotion strategy, (pp. 271-276). 1968
Persistent link: https://www.econbiz.de/10002064451
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Clues for advertising strategists
Cox, Donald F. - In: Readings in advertising and promotion strategy, (pp. 61-76). 1968
Persistent link: https://www.econbiz.de/10002033090