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Problems in international new product marketing
Sugg jr., William - In: Readings in global marketing management, (pp. 203-208). 1969
Persistent link: https://www.econbiz.de/10002904168
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Todayʹs marketers need global identification
Margulies, Walter P. - In: Readings in global marketing management, (pp. 34-42). 1969
Persistent link: https://www.econbiz.de/10002472759
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Launching your product in Belgium
Stridsberg, Albert B. - In: Readings in global marketing management, (pp. 209-220). 1969
Persistent link: https://www.econbiz.de/10002885286
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Developing an export market
Robinson, Richard D. - In: Readings in global marketing management, (pp. 43-62). 1969
Persistent link: https://www.econbiz.de/10002713084
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Four mirages of international marketing
Burson, Harold - In: Readings in global marketing management, (pp. 26-28). 1969
Persistent link: https://www.econbiz.de/10001966821