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Différences de comportement d'achat entre des magasins laboratoires réels et virtuels
Desmet, Pierre
;
Bordenave, Richard
;
Traynor, John
- In:
Recherche et applications en marketing
28
(
2013
)
2
,
pp. 71-86
Persistent link: https://www.econbiz.de/10011446879
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