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~isPartOf:"Recherche et applications en marketing : RAM"
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effet de méthode
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Recherche et applications en marketing : RAM
Journal of business research : JBR
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Consumer brand relationships : meaning, measuring, managing
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Les systèmes d’échanges locaux : création d’une échelle de mesure des motivations au sélisme et identification de profils de sélistes
Privat, Hélène
;
Urien, Bertrand
;
Cherrier, Hélène
; …
- In:
Recherche et applications en marketing : RAM
35
(
2020
)
2
,
pp. 3-24
Persistent link: https://www.econbiz.de/10012213053
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Effets des émotions et de la personnalité de la marque sur l'engagement du consommateur via les effets médiateurs de la confiance et de l'attachement à la marque
Valette-Florence, Rita
;
Valette-Florence, Pierre
- In:
Recherche et applications en marketing : RAM
35
(
2020
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10012164206
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