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~isPartOf:"Recherche et applications en marketing : RAM"
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Protection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil
Fadairo, Muriel
;
Kaswengi, Joseph
;
Lanchimba, Cintya
; …
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
3
,
pp. 10-28
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