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Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance
Rémy, Eric
;
Roux, Dominique
;
Arnould, Eric J.
; …
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10014633064
Saved in:
2
Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance" : le marketing doit penser sa propre évolution à l’ère de l’...
Dekhili, Sihem
;
Merle, Aurélie
;
Ochs, Adeline
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10014633067
Saved in:
3
Commentaire sur "Look up! : cinq propositions de recherche pour repenser le marketing dans une société post-croissance"$dcontribution du discours lacanien à un marketing plus respo...
Garnier, Marion
;
Gotteland, David
- In:
Recherche et applications en marketing : RAM
39
(
2024
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10014633068
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