Mantovani, Andrea; Mion, Giordano - In: Recherches économiques de Louvain 72 (2006) 1, pp. 19-48
In this paper we consider a two-stage duopoly game where firms first decide whether to invest in advertising and then compete in prices. Advertising has two effects : a market enlargement for both firms and a predatory gain for the investing firm only. Both symmetric and asymmetric equilibria...
