Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Report / Marketing Science Institute"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Essays in direct marketing : u...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Arbeitsgruppe
2
Team
2
Brand image
1
Brand management
1
Compensation system
1
High technology
1
Hochtechnologie
1
Information technology
1
Informationstechnik
1
Innovation
1
Markenführung
1
Markenimage
1
Takeover
1
USA
1
United States
1
Vergütungssystem
1
Übernahme
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Mahajan, Vijay
3
Rao, Vithala R.
1
Rathnam, Sukumar
1
Sarin, Shikhar
1
Srivastava, Rajendra Krishan
1
Whinston, Andrew B.
1
Published in...
All
Report / Marketing Science Institute
Journal of marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Technological forecasting & social change : an international journal
14
Journal of marketing research : JMR
13
Marketing Science
12
Management Science
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Economics letters
4
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
3
Socio-Economic Planning Sciences
3
The journal of business : B
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Economic and political weekly : a Sameeksha Trust publ
2
Economics Letters
2
European financial management : the journal of the European Financial Management Association
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of Business Research
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of marketing science
2
Series on econometrics and management sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
2020 vision briefs
1
Decision sciences : DS
1
Decision support systems : DSS ; the international journal
1
Digital marketing : global strategies from the world's leading experts
1
Environmental assessment of socioeconomic systems
1
European Financial Management
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
From microfinance to small business finance : the business case for private capital investments
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of pricing research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
2
Using information technology to reduce coordination breakdowns in customer support teams ; technical working paper
Rathnam, Sukumar
;
Mahajan, Vijay
;
Whinston, Andrew B.
-
1994
Persistent link: https://www.econbiz.de/10000888211
Saved in:
3
Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries
Sarin, Shikhar
;
Mahajan, Vijay
-
1999
Persistent link: https://www.econbiz.de/10001459847
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
