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Report / Marketing Science Institute
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
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Mehta, Raj
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1994
Persistent link: https://www.econbiz.de/10000905508
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The market evolution and sales take-off of product innovations
Agarwal, Rajshree
;
Bayus, Barry L.
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2002
Persistent link: https://www.econbiz.de/10001706803
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