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Pricing process an a capability : a case study
Dutta, Shantanu
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Zbaracki, Mark
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Bergen, Mark
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2001
Persistent link: https://www.econbiz.de/10001646984
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Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
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1999
Persistent link: https://www.econbiz.de/10001441793
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