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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Aaker, David A."
~person:"Keller, Kevin Lane"
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Brand management
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Aaker, David A.
Keller, Kevin Lane
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Report / Marketing Science Institute / Marketing Science Institute
The journal of brand management : an international journal
7
Report / Marketing Science Institute
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California management review
4
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Measuring and managing brands
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The evolution of brands : from signals of quality to storehouses of trust
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Brand management ; Vol. 2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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The Jossey-Bass business & management series
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AMS review : official publication of the Academy of Marketing Science
1
Always learning
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American marketing association
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand management ; Vol. 1
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Brand management ; Vol. 3
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Business-to-business brand management : theory, research and executive case study exercises
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European journal of marketing : EJM
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Financial Times handbook of management
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Handbook of business-to-business marketing
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International journal of advertising : the review of marketing communications
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J-B Short Format Ser
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Legends in consumer behavior
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
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1997
Persistent link: https://www.econbiz.de/10000988122
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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