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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Dekimpe, Marnik G."
~person:"Keller, Kevin Lane"
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Brand management
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Dekimpe, Marnik G.
Keller, Kevin Lane
Alpert, Frank
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Boza, María-Eugenia
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Fournier, Susan
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Grover, Rajiv
2
Mick, David Glen
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Report / Marketing Science Institute / Marketing Science Institute
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Report / Marketing Science Institute
6
The journal of brand management : an international journal
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
4
ERIM report series research in management
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Journal of retailing
3
Measuring and managing brands
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Brand management ; Vol. 2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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AMS review : official publication of the Academy of Marketing Science
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Always learning
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand management ; Vol. 3
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Business horizons
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Business-to-business brand management : theory, research and executive case study exercises
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European journal of marketing : EJM
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Financial Times handbook of management
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Handbook of business-to-business marketing
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Harvard business review : HBR
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IIM Bangalore Research Paper
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
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Journal of retailing and consumer services
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Legends in consumer behavior
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MO
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Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
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2
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
3
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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