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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Keller, Kevin Lane"
~subject:"Brand"
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Report / Marketing Science Institute / Marketing Science Institute
The journal of brand management : an international journal
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The evolution of brands : from signals of quality to storehouses of trust
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
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1997
Persistent link: https://www.econbiz.de/10000988122
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