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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Keller, Kevin Lane"
~subject:"Brand image"
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Brand image
Brand management
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Keller, Kevin Lane
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Houston, Michael J.
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Report / Marketing Science Institute / Marketing Science Institute
The journal of brand management : an international journal
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
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Brand management ; Vol. 2
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Financial Times handbook of management
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Handbook of marketing
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing-mix strategies - product strategy and promotion strategy
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Measuring and managing brands
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Report / Marketing Science Institute
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The evolution of brands : from signals of quality to storehouses of trust
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The evolution of integrated marketing communications : the customer-driven marketplace
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The handbook of marketing research : uses, misuses, and future advances
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
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