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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~person:"Keller, Kevin Lane"
~subject:"Consumer behaviour"
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Consumer behaviour
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Keller, Kevin Lane
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Report / Marketing Science Institute / Marketing Science Institute
Measuring and managing brands
3
Brand management ; Vol. 2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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Report / Marketing Science Institute
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The journal of brand management : an international journal
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Financial Times handbook of management
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Legends in consumer behavior
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
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1997
Persistent link: https://www.econbiz.de/10000988122
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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