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How and why package size influences usage volume
Wansink, Brian
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1994
Persistent link: https://www.econbiz.de/10000888163
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
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Ray, Michael L.
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1993
Persistent link: https://www.econbiz.de/10000883454
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Point-of-purchase promotions that sell more units
Wansink, Brian
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Kent, Robert J.
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Hoch, Stephen J.
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1997
Persistent link: https://www.econbiz.de/10000978952
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