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~isPartOf:"Research"
~person:"Backhaus, Christof"
~subject:"Comparison"
~subject:"Verbraucherverhalten"
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Comparison
Verbraucherverhalten
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Backhaus, Christof
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
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