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~isPartOf:"Research"
~person:"Gärisch, André"
~subject:"Comparison"
~subject:"Markenpolitik"
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Das TV-Format als Media Brand : Entwurf eines Modells zur Medienmarkenbildung in der Fernsehwirtschaft
Gärisch, André
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2018
Persistent link: https://www.econbiz.de/10011740036
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