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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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The journal of brand management : an international journal
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Antecedents and outcomes of employee-based brand equity
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen
Thilo, Isabelle
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2017
Persistent link: https://www.econbiz.de/10011570242
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Innengerichtete Markenführung in Unternehmen mit mehreren Marken : Wirkungen und Determinanten multipler Brand Commitments
Jentschke, Mirjam
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2016
Persistent link: https://www.econbiz.de/10011422775
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Internal City Branding : ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten
Rößler, Ayla
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2019
Persistent link: https://www.econbiz.de/10011955708
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