Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using brand equity to model RO...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
56
Brand management
55
Markenpolitik
55
Deutschland
34
Social Web
34
Social web
34
Germany
30
Markenimage
21
Brand image
17
Social Media
16
Kommunikation
14
Consumer behaviour
13
Konsumentenverhalten
13
Verbraucherverhalten
13
Online-Marketing
10
Soziales Netzwerk
9
Unternehmen
9
Öffentlichkeitsarbeit
9
Beziehungsmarketing
8
Relationship marketing
8
Soziale Software
8
Werbung
8
Automotive industry
7
Brand
7
Communication
7
Digitalisierung
7
Kfz-Industrie
7
Public relations
7
Theorie
7
Theory
7
Werbewirkung
7
Advertising
6
Advertising effects
6
Handelsmarke
6
Markenartikel
6
Digitization
5
Internet marketing
5
Marke
5
Marketing
5
World Wide Web 2.0
5
more ...
less ...
Online availability
All
Undetermined
77
Type of publication
All
Book / Working Paper
102
Type of publication (narrower categories)
All
Hochschulschrift
79
Thesis
42
Collection of articles of several authors
11
Sammelwerk
11
Konferenzschrift
9
Case study
6
Fallstudie
6
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Conference proceedings
2
more ...
less ...
Language
All
German
85
English
25
Author
All
Burmann, Christoph
14
Steiner, Paul
5
Schmidt, Holger J.
4
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kilian, Karsten
3
Bornemann, Torsten
2
Hollmann, Moritz
2
Lukesch, Maximilian
2
Raabe, Thorsten
2
Woisetschläger, David
2
Abraham, Eike Jonas
1
Adomeit, Malte
1
Ante, Lennart
1
Backhaus, Christof
1
Bakker, Diederich
1
Baur, Nina
1
Bender, Matthias
1
Berz, Jennifer
1
Bierwald, Jan
1
Bigné Alcañiz, J. Enrique
1
Brandenburg, Hermann
1
Breisig, Thomas
1
Cauberghe, Verolien
1
Christiaans, Lena
1
Corduan, Anja
1
Diegel, Marius
1
Diehl, Nazim
1
Dierks, Alexander
1
Eilers, Daniela
1
Eisend, Martin
1
Eling, Nicole
1
Ettl-Huber, Silvia
1
Fantapié Altobelli, Claudia
1
Fiedler, Ingo
1
Fink, Tanja
1
Fritz, Wolfgang
1
Fröhling, Renée
1
Funk, Burkhardt
1
Germelmann, Claas Christian
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
72
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Technische Universität Braunschweig
2
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Technische Universität Chemnitz
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
more ...
less ...
Published in...
All
Research
Journal of business research : JBR
953
The journal of brand management : an international journal
573
SpringerLink / Bücher
470
Journal of retailing and consumer services
453
The journal of product & brand management
398
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
Industrial marketing management : the international journal for industrial and high-tech firms
190
International journal of hospitality management
187
Psychology & marketing
185
International journal of internet marketing and advertising : IJIMA
180
Journal of marketing communications
168
Springer eBook Collection
160
Tourism management : research, policies, practice
160
Information systems research : ISR
152
Journal of marketing management : MM
152
Journal of strategic marketing
152
European journal of marketing : EJM
146
Marketing intelligence & planning
144
Asia Pacific journal of marketing and logistics
135
International journal of advertising : the review of marketing communications
135
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Journal of marketing
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Journal of management information systems : JMIS
125
Business horizons
123
Journal of travel and tourism marketing
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of promotion management : innovations in planning and applied research
120
Journal of Product & Brand Management
116
Journal of advertising research
116
Cogent business & management
113
Journal of the Academy of Marketing Science
113
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Strategic Direction
102
Journal of marketing management : JMM ; journal of the Academy of Marketing
100
International journal of contemporary hospitality management
95
International journal of business information systems : IJBIS
92
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
more ...
less ...
Source
All
ECONIS (ZBW)
102
Showing
1
-
10
of
102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
Saved in:
2
Drivers of user engagement in influencer branding : an empirical analysis of brand related user-generated content on Instagram
Fink, Tanja
-
2021
Persistent link: https://www.econbiz.de/10012523493
Saved in:
3
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
4
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
5
Emotionale Markenbindung in sozialen Netzwerken : zur Wirkung von Interaktionen zwischen Kunde und Marke auf Facebook
Schuster, Stephen K.
-
2016
Persistent link: https://www.econbiz.de/10011418328
Saved in:
6
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
Saved in:
7
Media Management : ein interdisziplinäres Kompendium
Kochhan, Christoph
(
ed.
);
Moutchnik, Alexander
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011894189
Saved in:
8
Die Praxis der Social-Media-Analyse : eine explorative Untersuchung kalibrierten Zuhörens in der Automobilindustrie
Säugling, Carolin
-
2021
Persistent link: https://www.econbiz.de/10012587264
Saved in:
9
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
10
Sharing Economy in der Logistik : ein theoriebasiertes Konzept für Online-Mitfahrdienste
Lukesch, Maximilian
-
2019
Persistent link: https://www.econbiz.de/10012055887
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
