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ECONIS (ZBW)
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eSport, Netzwerkeffekte und Lindahl-Preise
Sauer, Annika
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2019
Persistent link: https://www.econbiz.de/10012028312
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2
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
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3
Congruency, expectations and consumer behavior in digital environments
Nimmermann, Frederic
-
2020
Persistent link: https://www.econbiz.de/10012119131
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4
Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
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5
Der Glücksspielmarkt aus Nachfragersicht : Erkundung von Konvergenzen bei Online-Gamingprodukten
Teichert, Thorsten
;
Mühlbach, Cordelia
-
2018
Persistent link: https://www.econbiz.de/10011822700
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6
Die Konvergenz von
Gaming
und Gambling : eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen
Fiedler, Ingo
;
Ante, Lennart
;
Steinmetz, Fred
-
2018
Persistent link: https://www.econbiz.de/10011875084
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7
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
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