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Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2004

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

Persistent link: https://www.econbiz.de/10010882510

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets

Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2000

the other options producers and processors have for marketing their product (e.g., non-advertising promotion, research …

Persistent link: https://www.econbiz.de/10010882511

U.S. Commodity Promotion Organizations: Objectives, Activities, and Evaluation Methods

Lenz, John E.; Forker, Olan D.; Hurst, Susan J. - Charles H. Dyson School of Applied Economics and … - 1991

During the summer of 1990 we asked all of the U.S. commodity promotion organizations we could identify to complete a questionnaire about their objectives, program activities, and evaluation methods. The 116 organizationsthat responded had a total staff of 2,017 and invested over $750 million in...

Persistent link: https://www.econbiz.de/10010882519

Optimal Temporal Policies in Fluid Milk Advertising

Vande Kamp, Philip R.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 1998

Persistent link: https://www.econbiz.de/10010882527

Normative Estimates of Class I Prices Across U.S. Milk Markets

Pratt, James E.; Bishop, Phillip M.; Erba, Eric M.; … - Charles H. Dyson School of Applied Economics and … - 1998

Economists have long considered issues of spatial economic activity, trade, and location values. Among all the various theories presented over the past century, it is safe to say that not one predicts that goods, services, or factors of production must attain the same value at different...

Persistent link: https://www.econbiz.de/10010882536

Coupon Redemption and Its Effect on Household Cheese Purchases

Dong, Diansheng; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2003

By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values are taken into account in the model to correct for the selectivity bias. The correlations among the...

Persistent link: https://www.econbiz.de/10010882545

Commodity Promotion Programs in the United States

Vande Kamp, Philip R.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 1999

promoting and marketing many commodities, analyses of these organizations should continue to provide potential benchmarking and …

Persistent link: https://www.econbiz.de/10010921516

Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign

Reberte, J. Carlos; Kaiser, Harry M.; Lenz, John E.; … - Charles H. Dyson School of Applied Economics and … - 1996

Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid milk sales over each campaign followed a bell-shaped pattern. Results also...

Persistent link: https://www.econbiz.de/10010921517

An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State

Lenz, John E.; Kaiser, Harry M.; Chung, Chanjin - Charles H. Dyson School of Applied Economics and … - 1997

Persistent link: https://www.econbiz.de/10010921521

Marketing Fresh Fruit and Vegetable Imports in the United States: Status, Challenges, and Opportunities

Cuellar, Sandra - Charles H. Dyson School of Applied Economics and … - 2002

practices of U.S. retailers, U.S. importers and foreign exporters in relation to marketing imported produce and, finally, to … explore the opportunities and challenges faced by these three key supply chain participants in marketing imported produce in … by retailers in marketing imported produce are not necessarily the same issues being addressed by either U.S. importers …

Persistent link: https://www.econbiz.de/10010921529