Buse’s concept of total response is extended to advertising effects. Results suggest that partial advertising elasticities overstate advertising’s ability to increase market demand. One implication is that advertising bans (e.g., for alcohol and tobacco) are apt to be less effective than...

Dairy cow ownership has been widely promoted by a number of development projects in Kenya (and other countries in East Africa) for the last two decades, and the country has the largest population of smallholder producers with dairy cows in sub-Saharan Africa. Supporters of dairy development...

This manuscript reports on the development an expert system (DairyPert™) for application to production dairy operations in the United States. The approach combines rule and model based components in a system that permits diagnostic evaluation of a dairy's current operations. Neuron Data's...

While per capita fluid milk consumption has been declining for decades in the United States, generic fluid milk marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate that these marketing efforts have had a positive and...

In the last decade or two there has been a resurgence of interest in value-added agriculture, driven by consumer characteristics and the desire of farmers to capture a larger share of the consumer dollar. Federal, state and local governments have funded various efforts to support value-added...

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

The purpose of this study was to analyze the impacts of generic milk and cheese advertising on dairy markets. The results indicated that generic milk and cheese advertising by dairy farmers and fluid milk processors had major market impacts for the dairy industry. The main conclusion of the...

Electric utilities throughout the Nation are experimenting with strategies to reduce total electricity consumption or to alter the timing of electrical power use by their customers. This report focuses on one such strategy, time-of-use (TaU) electric rates, and the likely effect of this pricing...

Business and financial records for 2009 from 204 New York dairy farm businesses are summarized and analyzed. This analysis uses cash accounting with accrual adjustments to measure farm profitability, financial performance, and costs of producing milk. Traditional methods of analyzing dairy farm...