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Relationship Between Partial and Total Responses to Advertising with Application to U.S. Meats

Kinnucan, Henry W.; Myrland, Oystein - Charles H. Dyson School of Applied Economics and … - 2002

Buse’s concept of total response is extended to advertising effects. Results suggest that partial advertising elasticities overstate advertising’s ability to increase market demand. One implication is that advertising bans (e.g., for alcohol and tobacco) are apt to be less effective than...

Persistent link: https://www.econbiz.de/10011070559

Measuring the Impacts of Generic Fluid Milk and Dairy Marketing

Kaiser, Harry M.; Dong, Diansheng - Charles H. Dyson School of Applied Economics and … - 2006

marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate … that these marketing efforts have had a positive and statistically significant impact on per capita fluid milk consumption …. Specifically, over the 11-year period 1995 through 2005, we estimate that a one-percent increase in generic fluid milk marketing …

Persistent link: https://www.econbiz.de/10011070569

Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2004

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

Persistent link: https://www.econbiz.de/10010882510

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets

Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2000

the other options producers and processors have for marketing their product (e.g., non-advertising promotion, research …

Persistent link: https://www.econbiz.de/10010882511

Optimal Temporal Policies in Fluid Milk Advertising

Vande Kamp, Philip R.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 1998

Persistent link: https://www.econbiz.de/10010882527

Normative Estimates of Class I Prices Across U.S. Milk Markets

Pratt, James E.; Bishop, Phillip M.; Erba, Eric M.; … - Charles H. Dyson School of Applied Economics and … - 1998

Economists have long considered issues of spatial economic activity, trade, and location values. Among all the various theories presented over the past century, it is safe to say that not one predicts that goods, services, or factors of production must attain the same value at different...

Persistent link: https://www.econbiz.de/10010882536

Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign

Reberte, J. Carlos; Kaiser, Harry M.; Lenz, John E.; … - Charles H. Dyson School of Applied Economics and … - 1996

Thispaperexaminestwo majorgenericfluidmilkadvertising campaigns in New York City during the 1986-92 period Estimates from a time-varying parameter model show that the evolution ofthe impact ofgeneric advertising on fluid milk sales over each campaign followed a bell-shaped pattern. Results also...

Persistent link: https://www.econbiz.de/10010921517

An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State

Lenz, John E.; Kaiser, Harry M.; Chung, Chanjin - Charles H. Dyson School of Applied Economics and … - 1997

Persistent link: https://www.econbiz.de/10010921521

Measuring the Impacts of Generic Fluid Milk and Cheese Advertising: A Time-Varying Parameter Application

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2002

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the...

Persistent link: https://www.econbiz.de/10010921531

Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market

Comeau, Allison; Mittelhammer, Ronald C.; Wahl, Thomas I. - Charles H. Dyson School of Applied Economics and … - 1996

Persistent link: https://www.econbiz.de/10010921536