Buse’s concept of total response is extended to advertising effects. Results suggest that partial advertising elasticities overstate advertising’s ability to increase market demand. One implication is that advertising bans (e.g., for alcohol and tobacco) are apt to be less effective than...

Consuming locally produced foods offers many benefits to consumers, producers and the environment. As a result, local food economies are gaining attention as a means for boosting agriculture and food production in New York State. Concurrent with this interest in local agriculture is a national...

Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NCH Marketing, 2003). To stem this decline and to increase the effectiveness of their coupon offers, manufacturers frequently target coupon offers to specific consumer segments by using a variety of...

ocal food economies where local producers respond to regional consumers’ needs are gaining attention as a means for boosting agriculture and food production in New York State. Concurrent with this interest in local agriculture is a national concern over the health effects of American food...

This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and implications for the New York sweet corn industry. In summer 2002, a survey was conducted with supermarket firms that operate stores in the market area of three Northeast States -...

The way in which produce companies do business has changed quite dramatically from a decade ago. Documenting many of these changes is the objective of this report. The report is the third in a series of annual research projects conducted by The Food Industry Management Program at Cornell...

In this study, Cornell Cooperative Extension agriculture educators were surveyed to ascertain: 1) their assessment of the needs and interests of constituent farmers for learning business planning and marketing principles, 2) the resources they currently use to meet these needs, 3) the partners...

Dairy cow ownership has been widely promoted by a number of development projects in Kenya (and other countries in East Africa) for the last two decades, and the country has the largest population of smallholder producers with dairy cows in sub-Saharan Africa. Supporters of dairy development...

This manuscript reports on the development an expert system (DairyPert™) for application to production dairy operations in the United States. The approach combines rule and model based components in a system that permits diagnostic evaluation of a dairy's current operations. Neuron Data's...

IN THE MID TO LATE 1980S, as computer networks grew and online services were developing, companies including supermarkets started to view home shopping as an exciting, new competitive venture. Now, food retailers are struggling with the possibility of providing a home shopping or consumer direct...