The U.S. Department of Commerce and International Trade Administration found that Cutrale, Citrosuco, Montecitrus and other Brazilian firms dumped orange juice in the United States over the period from October 2003 through September 2004. This dumping contributed to a build up of Florida orange...

This paper discusses the long-run impact of generic advertising for orange juice in the United States.

This paper discusses some of the issues with respect to a generic advertising program for not-from-concentrate (NFC) orange juice aimed at increasing Florida grower returns.