This study examined the relationship between the unemployment rate and the demand for OJ. Based on the demand estimates obtained, the hypothesis that unemployment is having a significant negative impact on OJ demand cannot be refuted. Over the sample period, the unemployment rate increased by...

The demand for OJ in Europe, and in particular the own-price elasticity of demand, has been difficult to estimate due to lack of good data. Europe, however, is the largest OJ market in the world (USDA, Foreign Agricultural Service), and cannot be ignored in analyzing the U.S. and Florida OJ...

This report provides estimates of FOB prices for FCOJ and NFC orange juices, and examines associated retail-FOB margins for these product forms.

A recent study by Dong and Leibtag found coupons were effective in increasing fruit and vegetable demand. The current study supports these finding for the OJ product group. The analysis focused on the informational/advertising or demand shift impact of coupons, as opposed to the price impact...