In this paper we contribute to the debate between researchers who argue that the emergence of online distribution allows content producers in the creative industries to bypass powerful publishers and distributors, and other researchers who argue that this strategy cannot succeed without the...

Research suggests that in industries where firms compete primarily on the relative merits of their designs, performance feedback from repeated episodes of competitive rivalry often leads firms to focus their resources on progressively fewer design features. Applying Miller and Chen's (1996a,b)...