This paper employs a nation-wide sample of supermarket scanner data to estimate a large brandlevel demand system for beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to price elasticities. The dimensionality problem is solved...

This paper analyzes the degree of market power in the U.S. brewing industry as measured by the closeness between the observed pricing behavior of ?firms and the equilibrium prices predicted by various pricing models: Bertrand-Nash, leadership, and collusion. Price leadership focuses on the...

Pricing behavior of firms in differentiated product markets has been studied intensely in recent empirical work. Despite several accounts in various industries, price leadership has remained mostly unassessed. This study analyzes price competition in the U.S. brewing industry with a focus on...